{"id":5479,"date":"2026-02-05T08:00:00","date_gmt":"2026-02-05T07:00:00","guid":{"rendered":"https:\/\/relaycf.nl\/?p=5479"},"modified":"2026-02-04T10:14:06","modified_gmt":"2026-02-04T09:14:06","slug":"what-are-ebitda-normalisations","status":"publish","type":"post","link":"https:\/\/relaycf.nl\/en\/kennisbank\/wat-zijn-ebitda-normalisaties\/","title":{"rendered":"What are EBITDA normalisations?"},"content":{"rendered":"<p>EBITDA normalisations are adjustments to the income statement that filter out costs or revenues that are not representative of normal operations. These adjustments show a company's \u2018true\u2019 earning power by eliminating one-off items, owners' personal expenses and other non-operating costs. In business valuations and M&amp;A transactions, normalised EBITDA figures are the basis for reliable valuations.<\/p>\n<h2>What exactly are EBITDA normalisations?<\/h2>\n<p><strong>EBITDA normalisations<\/strong> are systematic adjustments to reported EBITDA to provide a clean picture of a company's operating performance. These adjustments eliminate costs and revenues that do not arise from normal operating activities.<\/p>\n<p>The process focuses on identifying items that distort the company's actual earning power. Consider one-off reorganisation costs, personal expenses of owners through the company or incidental income from property sales.<\/p>\n<p>In business valuation, this purification is crucial. Buyers want to know what profits the company can structurally generate, not what was achieved in one specific year due to coincidences. Normalised EBITDA is therefore the basis for valuation multiples and future cash flow projections.<\/p>\n<h2>Why are EBITDA normalisations important in business sales?<\/h2>\n<p>EBITDA normalisations strengthen sellers' negotiating position by making structural profitability clear. Without them, incidental costs or personal expenses can undervalue business performance, resulting in lower bids.<\/p>\n<p>Buyers use normalised figures for their own valuation analyses. A professionally set-up normalisation shows that the seller knows his business well and has prepared seriously for the <a href=\"https:\/\/relaycf.nl\/en\/services\/mergers-acquisitions\/sales-guidance\/\">sales process<\/a>.<\/p>\n<p>The adjustments create transparency about which costs disappear after acquisition and which revenues are structural. This helps both parties form realistic expectations about future performance and supports a fair valuation.<\/p>\n<h2>Which costs are usually normalised in EBITDA calculations?<\/h2>\n<p>The most common normalisations concern <strong>one-off costs<\/strong> such as reorganisations, legal disputes or system implementations. These items are not representative of ongoing operations and are therefore filtered out.<\/p>\n<p>Personal expenses of owners constitute a second category. This includes private cars, family members on the payroll with no operational function or entertainment expenses above market levels.<\/p>\n<p>Salary adjustments to market levels are also common. DGA salaries are often below or above market levels for tax reasons. Normalisation brings them back to what a professional manager would cost.<\/p>\n<p>Other common adjustments:<\/p>\n<ul>\n<li>Incidental income from property or asset sales<\/li>\n<li>Costs for discontinued operations or closed sites<\/li>\n<li>Extraordinary depreciation of obsolete inventories<\/li>\n<li>Litigation costs and fines not returned<\/li>\n<\/ul>\n<h2>How to calculate a normalised EBITDA step by step?<\/h2>\n<p>Start with the reported EBITDA from the financial statements as a starting point. Then systematically analyse all cost items and revenues for their structural nature for operations.<\/p>\n<p>Document each adjustment carefully, with a rationale for why this item is unrepresentative. In doing so, use management reports, general ledger details and external benchmarks for salary adjustments.<\/p>\n<p>The roadmap:<\/p>\n<ol>\n<li>Start with reported EBITDA from the income statement<\/li>\n<li>Identify all one-off costs and revenues by category<\/li>\n<li>Set market-based salaries for owner-managers<\/li>\n<li>Eliminate personal expenses going through the company<\/li>\n<li>Document every adjustment with a clear justification<\/li>\n<li>Calculate normalised EBITDA as a final result<\/li>\n<\/ol>\n<p>Avoid the trap of normalising too optimistically. Buyers will critically assess every adjustment during due diligence. Keep adjustments conservative and well-founded.<\/p>\n<h2>What is the difference between EBITDA and normalised EBITDA?<\/h2>\n<p><strong>Standard EBITDA<\/strong> shows the reported operating results as included in the financial statements. Normalised EBITDA, on the other hand, eliminates all non-representative items to show structural earning power.<\/p>\n<p>The difference can be significant, especially in owner-managed businesses where personal expenses and incidental costs affect the figures. Normalised EBITDA is often higher because costs are eliminated, but can also be lower if incidental revenues are eliminated.<\/p>\n<p>In M&amp;A valuations, advisers almost always use normalised figures. These give a more realistic picture of what a buyer can expect after acquisition. Valuation multiples are applied to normalised EBITDA to arrive at an enterprise value.<\/p>\n<p>Buyers often make their own normalisations on top of those of the seller. This can lead to discussions about which adjustments are justified, underlining the importance of good documentation.<\/p>\n<h2>What mistakes do entrepreneurs often make in EBITDA normalisations?<\/h2>\n<p>The biggest mistake is <strong>normalise too aggressively<\/strong> by removing costs that are indeed structural. Maintenance costs labelled \u2018exceptionally high\u2019 often turn out to be simply necessary for operations.<\/p>\n<p>Insufficient documentation poses a second problem. Adjustments without clear substantiation create distrust among buyers and lead to discussions during negotiations.<\/p>\n<p>Many entrepreneurs forget the impact on taxes. Some normalised costs were tax deductible, affecting the actual cash flow impact. This should be included in the analysis.<\/p>\n<p>Other common mistakes:<\/p>\n<ul>\n<li>Inconsistency between different years in multi-year analyses<\/li>\n<li>Ignoring replacement costs for away normalised functions<\/li>\n<li>Underestimating costs that a professional buyer will indeed incur<\/li>\n<li>Starting normalisations too late, causing haste<\/li>\n<\/ul>\n<p>EBITDA normalisations require careful preparation and professional guidance to achieve optimal results. For entrepreneurs looking to sell their business, it is advisable to timely <a href=\"https:\/\/relaycf.nl\/en\/contact\/\">contact<\/a> take up with specialist M&amp;A advisers experienced in valuation and standardisation processes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Find out how EBITDA normalisations reveal your company's true profitability and why they are crucial in business sales.<\/p>","protected":false},"author":2,"featured_media":5495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","seoaic_article_subtitles":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-5479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kennisbank"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat zijn EBITDA normalisaties? - RELAY<\/title>\n<meta name=\"description\" content=\"Leer wat EBITDA-normalisaties zijn en hoe ze de echte earning power van je bedrijf tonen. 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